Brand South Africa’s empowerment initiative and social movement, Play Your Part, is back in its 8th year running encouraging citizens to play their part, while keeping safe, even in the midst of the COVID19 pandemic. This youth month, Brand South Africa launches an exciting virtual Play Your Part campaign in KwaZulu Natal with four high schools. . “Students have it in their potential to be change agents for a better South Africa, they just need people to believe in them, encourage and show them the path” says Brand South Africa General Manager of Marketing, Sithembile Ntombela.
Grade 11 & 12 learners from JL Dube and Nqabakazulu High Schools in Kwamashu as well as learners from Nobamba Secondary School and Mthimude Secondary School will participate in the online campaign engaging on all social media platforms as part of the call to action encouraging learners to post on Facebook how they have been playing their part during the Covid-19 Pandemic. “The COVID19 has left our learners feeling anxious and distressed, we are excited to be a part of the Brand South Africa initiative so that we too can play our part” commented Mr Sipho Magwaza. Learners and citizens across the country are invited to participate and get involved for change by sharing their stories on the Play your Part social media platforms Twitter: @PlayYourPartSA  and Facebook: Play Your Part; as well as on the radio partner Gagasi FM social media platforms and Mobile App. The official hashtags are #playingyourpart #getinvolved #bebrave 
Brand South Africa, through LEAD SA, have also identified a local NPO, Blessing Izinyoni from the Bhambayi Community to further endorse in the efforts to advocate for a better South Africa. The Play Your Part school activations assist in nurturing the creative aspirations and related development of young South Africans and adds to Brand South Africa’s vision of developing a Nation Brand that inspires its people and is admired globally

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