Currently Browsing: Press releases

Aromat partners with Zozi Tunzi to host a virtual dinner experience

Aromat set to host a ‘once in a lifetime’ virtual dining experience with Miss Universe, Zozi Tunzi.

“Whenever I have to put a grocery list together, I realise how much I miss home – when I can’t find the things I want. The other day I wanted Aromat, and I wanted Aromat so bad. Nobody could understand what I was going through. Being surrounded by my culture, and my people is something that I will always miss the most.” – Zozibini Tunzi earlier this year.

It is this very message that has inspired South Africa’s most loved seasoning brand, Aromat to team up with Zozibini Tunzi for a one of a kind ‘Taste of Home’ virtual dining experience. This virtual event will take place on the 12th of June 2020. The dinner will bring South Africans ‘together’ and spread positivity during a time where staying home is the new normal not only in South Africa but around the world. This one of a kind virtual event will have 12 lucky Aromat lovers come together and enjoy good food and great conversations with a special guest, Zozi.

Says Aromat Brand Lead Thobeka Mkhize: “When Zozibini shared that what she misses the most about home is Aromat, we quickly responded with “iAromat iyeza so you can #ShakeTheWholeThingUp koNew York” (Aromat is coming your way so that you can #ShakeTheWholeThingUp in New York). An Aromat care package was sent to Zozi while we quietly worked on an even bigger surprise for her – a ‘Taste of Home’ dinner in New York. Soon after that, COVID-19 spread across the world; the borders were closed, airports were shut down and soon everyone  was homebound. We didn’t allow this to deter us – we pivoted and the idea of hosting a virtual “Taste of Home” dinner for Zozi and Mzansi’s top Aromat lovers came about. The collaboration aims to inspire proudly ‘Aromat Mzansi’ moments during this time by giving people a chance to share a meal, laugh, and chat with Zozi Tunzi virtually”.

When asked why she is happy to be collaborating with Aromat, Zozi said, “It’s no secret that I love Aromat. It’s been a part of my family and many other South African homes for a very long time. It’s just one of those staple items that you can’t go without. Have you ever tried eggs without Aromat? Heartbreaking!” 

As a brand that is well-known for always bringing a light-hearted perspective to any situation, Aromat believes that humour and laughter builds stronger bonds amongst people which is exactly what the world needs right now. During these uncertain times, both South Africans and the world at large could do with moments of laughter to uplift them. The ‘Taste of Home’ dinner experience will not be short of laughter. Lebogang Tlokana, who is known as “The Funny Chef” on social media, will be attending the dinner as MC. Tlokana is a well-known private chef, actress and comedian.

“Aromat has a unique flavour which consumers love but can’t quite describe. The brand evokes many fond memories for South Africans. Aromat is known for its palpable energy expressed through Mzansi inspired humour and its social nature amongst friends and family. What better way to connect people and our very own Miss Universe, Zozi Tunzi than through joy, laughter and tasty South African food sprinkled with the most-loved Aromat seasoning,” adds Mkhize.

Zozi and her family have enjoyed Aromat since she was a child and have incorporated it into many family meals.  “Whenever I think about Aromat I think about all my big family dinners. Every morning after Christmas when we take out garbage there’s always empty Aromat packets that were used for almost every savoury dish. I usually substitute salt with Aromat when I cook. A trick I stole from my big sister. It adds unbelievable flavour,” adds Tunzi.

To stand a chance of being invited visit and engage with Aromat’s Facebook, Instagram or Twitter social media platforms from the first of June 2020. Entrants will be required to answer a few questions and may enter as many times as they wish.

The full prize package includes a virtual dinner experience with Miss Universe, Zozi Tunzi, a ring light as well as an ingredient box to make the chosen meal.

The 12th of June is going to be a big day not only for the winners who will participate in the virtual dinner, but for Zozi as well who has been away from her family and friends for some time. “I’m looking forward to sharing good old Mzansi stories over good food and company,” concludes Zozi.


JST SAKO TURNS A GREETING INTO A MELODY

An African love story is always best told through song and this is what Jst Sako expresses with his latest offering, “Molo.” 

“Molo” (written by Jst Sako & produced by David Hampton & Ellputo) is a song about a simple hello that could be the beginning of what may be a mutually fulfilling romantic relationship between two soulmates.

This song is a poised attempt to admire the beauty of a woman that Jst Sako had hoped to make his own and the words are his way of capturing divinity. Melodically, he was inspired by the atmosphere that the instrumental created when he was in studio and that was the drive he needed to tell the perfect African love story.

Keeping you entertained during the lockdown and bringing you a fresh, new sound, this mesmerizing hit is guaranteed to enchant the airwaves. This is a special one for all the Afro pop and R&B music lovers, you just got served.

Jam to “Molo” on your preferred music service: https://orcd.co/molojstsako 


SIMPHIWE DANA’S ALBUM – Bamako

Bamako, is a creative evolution milestone of incredible range. It has, as is to be expected with rooted and centered artists, a Dana- esque familiarity. The evolution is, in the main, new orchestration in terms of the interplay between compositions and vocals, such that musical time is stretched, compressed, slowed, and steadied – with the overarching emotive and cerebral response to the music demanding astute listening. The compositions are diverse: playful, intense, atmospheric, some celebratory with a tinge of lyrical melancholy. 

At a creative plane, Bamako is a breath-taking fusion of musical styles and traditions; with distinct overtures to a multiplicity of places: traditional Malian music with its trance inducing vocal chants and blues inspired guitar work in Ali Farka Toure signature, reminiscent of iconic recordings such as Talking Timbuktu or In The Heart of the Moon¸ or Salif Keita’s spiritually uplifting and sacred mastery of voice and emotion. It, surprisingly and tastefully, appropriates and reclaims the reggae and dancehall grooves of the Caribbean in Gwegwezela and You Keep Calling, to Cuban come Spanish guitar tonality resultant from a cross pollination of West African and Cuban music in the Afro Cubism Buena Vista Social Club style, so ably and memorably maintained by the likes of Cesaria Evora.  

Love is, with all its charms and afflictions, thematically at the core of Bamako in terms of lyrical content, criss-crossing songs such as Bye Bye, Kumnyama, Usikhonsile, and One. Like Dana’s preceding work, Kitchen Girl tackles the complexities of history, touching on South Africa’s history and present of kitchen ‘girls’ and garden ‘boys’- a history of colonial and apartheid exploitation and dispossession. Of compassionate yearning is a partial remix of Salif Keita’s Africa, a duet that becomes Ndimonele, sentiments of which are a call to African unity and solidarity.  

Bamako is in many ways a listener´s album; it commands immersive listening that rewards with discreet but intense sensual pleasures. It is also, a musicologist and composer’s recording in how it presents a beautiful myriad and tapestry of cross cultural references and sanguine passions. It brews feeling, suggests a distant yet tangible nostalgia, beauty in a pressure cylinder. This is music that breaks and mends your heart with tactile sensuality, which sets the imagination alight, music made for connoisseurs, for varied moments and social rituals: intimate friendships and celebrations, scorching love affairs, lonesome evenings on elevated balconies overlooking crimson horizons. The sheer force embedded in the music is destined to make this album an immediate and timeless classic, for the flirtatious charm of its string of sonic masterpieces. A lot of time, love of craft, soul meditation have been invested in the conceptualization of this record: echoes, the dynamism and multiple registers of vocals, the contrast between space and emotive but strangely liberating claustrophobia, the Xhosa and Bambara vocal fusion on One, the solid spine of bass and adventurous intensity of blues rock guitar wizardry that is woven into some of the songs. 

The ultimate authority and power of this music is how it escapes and resists categorization – for its palette is wide yet focused, detonating whole fragments of jazz, blues, rock, traditional African sounds, reggae and dancehall, soul, Ghanaian and Nigerian high life music, even enchanting calypso accents.  It is impossible for the ear to filter the album in its entirety in one sitting, so this is one of those projects that come once in a lifetime, whose songs are whole worlds on their own, that penetrate the deepest membranes of consciousness and feeling. Bamako is fully deserving of the accolade of world music, not only as a genre, but because a passionate and assured stream of humanity runs through its heartbeat, its gaze, the comfort of its embrace that makes music a dependable ally in the rigors and puzzles of life and living. 


Noble Jay To Drop New Single Featuring Beast & Gigi Lamayne

Noble Jay is a recording artist, songwriter, performer, and CEO of  No Be Lie ENTERTAINMENT. Born in the state of Anambra in Nigeria, Noble Jay made his artistic debut in South Africa shortly after immigrating to the country. He first began making a name for himself in the Durban Hip-Hop scene but soon crossed over into genres such as Afro-Beat, Dance-Hall as well as Gqom, collaborating with the likes of Moonchild Sanelly, Tipcee, Zakwe, and DJ Bongz among others. Although he is mainly recognized as a rapper, Noble Jay is also heavily involved in the songwriting and production processes of his music.

Real name Austine Jekwu Okonkwo, born 14 July 1990, Noble Jay has announced the release date of the single ‘We on’ featuring hip hop heads Gigi Lamayne and Beast. The single is due to be released on 1 May 2020 across digital platforms.

“The coming new single is your own opportunity to challenge the status quo while enjoying the bliss these acts managed on a scorching single of the fire and flames” – Noble Jay.

“The song comes as the first step towards more cross border African collabos that I’m aiming to work on in the near future. Noble Jay made it a pure bliss to work with him & when I heard Gigi is also on the joint, I knew we got a big one! Expect a collaboration in the true sense of the word as each one of us executed differently but gelled so well” – Afrotainment artist, Beast comments on this collaboration.

“It was a tremendous honour working with two enthusiasts when it comes to music. Everybody brings a different flair to the song and I think it’s melodic approach definitely alludes the song to “classic” status in the long run” – concludes Gigi Lamayne.

Follow Noble Jay on social media:

Facebook: https://www.facebook.com/iamnoblejay/

Twitter: https://twitter.com/iamNobleJay

Instagram: https://www.instagram.com/iamnoblejay/


« Previous Entries