Get Ready For Social Media Week Durban 2020 – SMW Global Theme: HUMAN.X

HUMAN.X will lead an important conversation focused on what it means to take a human-first and experience-driven approach to marketing; with three sub-themes: Attention Revolution, Empathy Economics, and Privacy Matters.

The state of digital marketing will be explored through nine curated discussion topics, including:

• Storytelling -Creating with Intention
• The Rise of Influencer MarketingMonetisationThe Evolution of Artificial Intelligence AI vs Humanity
• Youth Entrepreneurship & Social Media
• Government Communication & Social Media
• The Future is Social Commerce (Community Builder or Destroyer) Each session will also provide actionable takeaways that map business objectives including increasing brand awareness, growing and engaging audiences, acquiring customers and driving sales, and tracking the competitive landscape. In 2020, #SMWDurban has increased the number of masterclasses and opportunities to attend, while also offering an enhanced assortment of digital and in-real-life (IRL) networking opportunities to generate ideas through communication.As always the SMW Influencer Recognition Awards will occur on the Friday evening where content creators who have excelled in the past 12 months will be honoured. The full schedule of events during the 4-day conference is available on smwdurban.co.za

Expected conference attendees are youth and small businesses, digital marketers, brand strategists, government officials to sponge knowledge from the world class speakers.

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