New Release from Cassper Nyovest ft. Shwi No Mtekhala “Sponono Sam”

Universal Music Group announced the partnership with South Africa’s prolific artist and Family Tree Record Label owner,  Cassper Nyovest.

With this historic partnership, the Tito Mboweni hitmaker will bring his independent label, Family Tree, to Universal Music Group to pursue unprecedented growth.

With three platinum albums under his belt, Nyovest will release his forthcoming Kwaito album through Universal Music Group.

Managing Director of Universal Music Group, Sipho Dlamini, said the artist behind the Fill Up series of concerts was the best artist to partner with because of his groundbreaking musical success and his career trajectory. “Cassper’s brand and Family Tree label will exist inside the Universal Music Group world” commented Dlamini. “We’ll provide a bigger distribution network and grow Family Tree in other parts of Africa and the UK and America”.

“We chose Cassper because of his passion to greatly influence and disrupt the music ecosystem. He runs a multi-million rand business with a small team; now imagine if he had more support that would help him amplify what he does and take it into different spaces?

Nyovest planted seeds of success with Family Tree and now looks forward to reaping the rewards of playing in the major league. “This deal came after me feeling like I have reached a plateau in my country and my space as an independent business owner,” said Nyovest.

Through the partnership, Cassper will release his first Kwaito inspired offering, ‘Sweet and Short’ with the pre-order launching tomorrow, Friday 16th November and the nine-track album releasing 30th November. The album includes the hits ‘Hase Mo States,’ ‘Gets Getsa’ and the brand new single, ‘Sponono Sam’ featuring Shwi No Mtekhala.

“The kwaito sound has been very influential in My music and for a very long time fans have asked for a full kwaito project.  I finally gave in and decided

to keep it sweet and short, nice and simple. I’m excited,  I’m happy, I’m honoured and I can’t wait to deliver,” said Nyovest.

With these two formidable forces coming together, this partnership is set to break boundaries and reach more milestones.

Thanks so much for reading, hope to see you again :)

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