PUMA LAUNCHES THE ALL-NEW BASKET HEART The Classic Sneaker Gets a Glossy Makeover

Global Sports Brand PUMA introduces the Basket Heart, a court classic from the PUMA Archive refreshed with a feminine twist. Heroing PUMA’s sport heritage by staying true to the OG silhouette, the Basket Heart celebrates a sweeter side of the sport. The latest lifestyle drop from the PUMA Women’s range, the Basket Heart continues to drive the ‘DO YOU’ campaign message and inspire women to showoff their confidence and style.

One of the PUMA sneakers that declared a new era on the court, the PUMA Basket stole the hearts of many across the hip-hop scene in the 70s with its street styling and high level of comfort. A bona fide cousin of the PUMA Suede, the PUMA Basket transformed an everyday court classic into the most debonair of pop culture legends.


Break the rules, break hearts and show off your sporty sweet side with the new Basket Heart. It comes with two lacing options : create the perfect bow with the satin ribbon or funk it up with chunky laces. These kicks are available in white and black patent leather as well as pastel iterations with satin, suede and denim finishes. Pair them with cropped pants, jeans, leggings, culottes  – the styling possibilities are endless.


The PUMA Basket Heart in black and white patent leather will be retailing for R1 299 from 1 December at PUMA stores, Sportscene, The Cross Trainer and selected retailers nationwide. The rest of the colourways will  be released throughout Spring-Summer ’17.


Follow @PUMASportstyle and @PUMAWomen for the latest on the Basket Heart.


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