#MyRadioPeople : Cosmo FM’s Gift Real Magivano Maifala

Last week something unexpected happened, someone I attended grade 9 with in Jozi bumped into my profile and decided to send me a message, this person was my bestie and we both had so much in common. He was originally from North West and I coming from Durban, we both loved the entertainment industry but sadly as things didn’t go as planned had to go back to our hometown then we lost connection. We had a little bit of catching up to do and was super proud when he shared his journey within the radio industry and thought why not feature him here and inspire many of you guys who are hoping to make it in the industry. His name is Gift Maifala but known as RealMagivano on the airwaves, he shares his journey below.

Why radio? I honestly didn’t choose radio, radio chose me so in a nutshell I’m operating in a calling, but more than anything I fell in-love with Informing, educating and entertaining masses so Radio was the best platform to exercise the above fundamentals.

Which other radio stations have you worked at? I’ve been with my current station for 3years now I believe in brand loyalty so my movement from here will be going to mainstream. commercial or National radio to be specific.

Did you study radio? I am actually a Marketing Graduate but because part of marketing Is communications, after that I enrolled and studied broadcasting as a whole at Media Concepts(SABC)

Besides Radio, which other side projects are you currently busy with or are involved in? Beside Radio I was working on my YouTube channel called Massive Tv which the plan is to have different shows we were already working on one called #TheWorldOfRadio but because My partner then was disloyal I decided to pause the project, we going to rebrand and continue, otherwise beside that I’m a Club DJ which I’m also gonna be dropping a single very soon and I’m going to feature someone whose really doing well on the music space and she’s from Durban so yeah let me leave it there.

Who is your South African Radio Icon? Mo Flava, very powerful on air and fearless.

What can we expect from you in the next 5 years? Growing big as a broadcaster for both Radio and Television, Growing big as a DJ and a music Producer and basically traveling the world through arts more than anything.

How often do you listen to other radio stations and which radio stations do you usually listen to? A lot, almost all the time actually, I listen to Metro Fm, 947, Yfm those are the stations that I’d wanna work for anytime and the station that groomed the Broadcaster that I am today Cosmo FM90.5

What has working on radio taught you? That it’s work like any other job so it shouldn’t be taken for granted and one needs to work very hard., and that it plays an important role in almost everyone on earth so I need to always be on point content wise, I always need to be on point in terms of how I deliver content to listeners.

What advice can you give to aspiring radio broadcasters? Radio is not a child’s play nor a play ground, do it because you love it not because of fame or other reasons cause getting in is easy sometimes it depends on how you sell your brand but then again maintaining the brand when you in requires focus and 250% of hard work.

African child everything is possible in life you believe, you are the driver of your own life you know what you want because the ball is in your court so make things happen.


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