#MyRadioPeople : Durban Youth Radio’s Jifa Azumah

With just a few months in the industry, Jifa Azumah or ‘Jeef Keef’ as she is known in these streets chatted to me how she got into the industry and has built a name for herself MC’ng some of the best parties in Durban. She models, she is a voice over artist and a smart young lady who I am looking forward to see grow in radio. Get to know her better on our Q&A below.

Why radioI’ve always wanted to be on radio! I’m a chatter box but being on radio is about more than that, this platform gives me the opportunity to interact with people without a ‘’first impression’’ everything about it is your voice carrying through a message that is either relatable or not. All in all you get touch and somewhat change people’s lives.
Which other radio stations have you worked at? I stared my Radio journey last year September when I was picked as one of the new Presenters for the Durban Youth Radio (DYR) female presenter search. This is how journey on radio began with that literally being my first time working on Radio. I love every moment and each day spent is a day for more growth.

Did you study radioNo, I never studied for radio hey… I feel talent or potential speaks volumes in this industry and DYR saw something in me that I wasn’t even sure about myself yet. Now though I sing a totally different tune because finally I see what they saw… I got that thing.

Besides Radio, which other side projects are you currently busy with or are involved in?  I’m currently part of the RunDbn A-team as one of the Hosts/MC. So I do hosting gigs as I’m pushing to be the best female host/mc in Durban or maybe even the world. I also dabble in a bit of modeling here and there. Mainly though there is a project I’m cooking up but I don’t want to jinx it. I’ll keep you guys in the loop as time goes….

Who is your South African Radio Icon? My top 3 are Sammy Sosa and Tumi Voster and Dineo Ranaka all these ladies are talented hard working women who have made a name for themselves.
What can we expect from you in the next 5 years? Just expect greatness and growth because apart from radio I want to shake up the entertainment industry as a whole.

How often do you listen to other radio stations and which radio stations do you usually listen to? I don’t listen to radio all that much but since working at a radio station I felt I need to change that so I can gather some knowledge of other stations  so I tune into Gagasi and Metro but mostly I now listen to DYR and stalk my colleges.

What has working on radio taught you?  Firstly to believe in myself more. Not to take things for granted and give out my best all the time. It has also taught me to be strong and channel my emotions because  no matter what I’m going through when that mic switches ON I need to put whatever I’m going through aside as the listener is expect me to Jeef Keef and that’s what I got to bring!

What advice can you give to aspiring radio broadcasters? Don’t give up on yourself no matter what. We all have role to play and we weren’t given these wild souls to just merely exist.

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